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Thursday, March 9, 2023



Performing a competitive analysis on Etsy can help sellers understand the market and competition, identify areas for improvement, and develop a strategy for success. 

Here are some steps to follow:

Identify your competitors: Start by identifying the top sellers in your category or niche. Look for those with high sales, good reviews, and a large number of followers.

Analyze their listings: Take a close look at their listings, including product descriptions, titles, photos, and pricing. Consider what they do well and where you may be able to improve.

Evaluate their reviews: Read through their reviews to see what customers are saying about their products and services. Look for common themes and areas where customers may be dissatisfied.

Check their social media: Look at their social media profiles to see how they engage with their customers, what types of content they share, and how many followers they have.

Monitor their sales: Keep track of their sales and pricing over time to see how they adjust to changes in the market and demand.

Identify their strengths and weaknesses: Based on your analysis, identify their strengths and weaknesses. Consider how you can differentiate yourself and improve upon what they are doing.

By following these steps, sellers can gain a better understanding of their competition on Etsy and develop a strategy to succeed in the marketplace.

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